There is a lot of information on the Internet about article marketing. There are also a number of article marketing experts who say that they have the article marketing secrets that are guaranteed to drive more traffic your website and build more back links to increase your search rankings.
There is certainly no question that article marketing is still one of the most effective ways to promote your website. But there are really no secrets to article marketing success that you need to pay for in the latest gurus’ e-book or course.
After providing article marketing services to nearly 8000 clients worldwide I have learned there are a few components of a successful campaign that almost always improve results. If you implement these factors into your article marketing you can’t help but improve your search rankings and get more traffic.
While these secrets or tips may seem overly simplistic based on all of the rhetoric and hype within the Internet marketing community you can be sure they will work.
Article Marketing Secret 1 – Quality Content Vs High Volume
The single most important thing you can do to improve the results of your article marketing is to focus on quality and not quantity. There are all kinds of article marketing services and e-books on the market that try to persuade you to buy their product by promising more submissions and more back links.
There are also numerous software applications that can take your article and turn into 1000 different versions with the click of a mouse using various spinning technologies.
Those types of strategies do nothing but make money for the vendors who are selling their services and e-books. They use hype and big promises to sell their stuff. The truth is if you want higher search rankings and more traffic from your articles you will do better writing one high-quality interesting article than you will 1000 articles that are unreadable, boring and just plain junk. This is without exaggeration.
This was true before the recent algorithm changes made by Google and even more so in the post Panda era. Spend some time doing research and reading some legitimate SEO blogs and websites and you’ll find that professional online marketing experts all agree – quality over quantity.
But now there seems to be another reason to write great articles and high-quality content. It is believed that Google is developing the ability to decide whether your article is of such a quality to deserve getting ranked and read by web search surfers.
Article Marketing Secret 2 – Strategic Keyword Targeting & Implementation
One of the biggest mistakes people make when creating an article marketing and link building campaign is they do not do careful keyword research to determine the best target keywords for their niche.
They choose something that is too competitive or they don’t do any research at all and simply choose target keyword phrases that they think people might be searching on.
If you want traffic to your site based on your keyword ranking and article saturation you’ve got to rank for the phrases that real people are actually searching on. Otherwise you’re wasting your time.
When you have chosen appropriate target keywords it is of vital importance that those keywords be included in the title of the article, naturally throughout the article and within the anchor text of any back links.
There isn’t much need to worry about keyword density – just make it read well.
Article Marketing Secret 3 – Consistency
The search engines want to reward those online marketers who are consistently producing high-quality content that is fresh, interesting and provides invaluable information to the reader. This keeps the search engine spiders on their toes and indexing the pages of your website and your back links more often.
If you’re going to publish 10 articles in a given month it is better to evenly distribute those out over the month as opposed to blasting them all out at once. If you truly want to have success with your article marketing you need to make a long-term commitment to publishing articles month after month, year after year.
Article Marketing Secret 4 – Interesting Titles & Content
I used to say that if you want traffic and conversions from your articles then you’ve got to make your article titles interesting and provide quality content that delivers what you promise. Remember, in addition to simply providing back links your articles are going to rank on their own within the search engines. If someone searches on your keyword phrase then your article title is what is going to persuade them to read your article or not.
Many marketers will spend hours agonizing over a headline within their sales copy and not bother to spend 5 minutes on creating an article title that is compelling and demands to be read. Every article you put out there has the opportunity to deliver hundreds of new visitors to your website every single month from now until eternity.
If you consistently implement the above article marketing secrets you are bound to join the top 3 to 5% of article marketers who dominate their niches. You will get better rankings, develop more high-quality natural traffic to your website and make more money online.
