Successful Web Site Promotion

Successful web site promotion begins with web site creation, right down to the HTML code. When you first design your web site, be sure that either you, or the professional you hire, understand the nuances of how cascading style sheets, META tags, and bolded text can affect web site promotion with regards to the algorithms that popular search engines use.

Web site promotion at the creation level also involves careful selection and insertion of keywords. While the content on your web site should be original and professional enough to keep the viewer there, it also needs the optimal density of carefully selected keywords. Take time to consider the best key words for promotion of your web site, and use several per page. There are services for web site promotion, some of them for a fee, which can test the efficacy of your key words for you.

Once your web site is completed, the next stage of web site promotion is to get your site listed with the best directories. Yahoo, Looksmart, and DMOZ, also known as the Open Directory Project (ODP), are the three largest. Yahoo and Looksmart both have fees to be listed, so if your business is very small or cash-strapped, this may not be an option for your web site promotion. Anyone can list a web site for free on ODP, although they will review your web site before listing. Non-commercial web site listings are also free on Yahoo. Why are directories an important feature of web site promotion? Because the large search engines, like MSN, AOL, Lycos, Altavista, Google and Dogpile, all use their data in search results.