Choosing Reciprocal Links

Reciprocal links are web site links that are exchanged... you put yours on mine and I’ll put mine on yours. Reciprocal links are an effective way to get traffic to your web site, so you want to give considerable thought to where you will exchange links.

How do you decide where to exchange reciprocal links? Thinking about your product or service, consider the types of sites that would complement what you offer. These sites will be where you will want to exchange reciprocal links. If you sell lawn mowers, visitors to your site may be interested in lawn ornaments or gazebos or swimming pools. Search for lawn ornaments and see what comes up. Browse these sites, paying attention to the links on the page. Is the site overrun with links? Would your link be hidden in the clutter? If so, pass on that site.

You want your reciprocal link on sites that are neat, well laid out, and easy to navigate. Take time to see if the content is informative and readable. Do you feel that you want to stay awhile and see what’s there? If you do, so will others and they just might click on your link.

Look for testimonials from customers. If visitors feel that they can trust a site, they will place that same trust in linking sites. A reciprocal link to a site that doesn’t back up it’s promises will only hurt your business.

It takes time to find where you want to exchange reciprocal links. Do the research. Do not be afraid to contact big name sites; the most they can do is say no. Reciprocal links will help your site to grow. Use them.