Web Site Design & Search Engine Optimization or SEO

Effective search engine optimization does not have to be difficult or some big secret. Take for example, justarticles.com. We have quickly risen to the top of the search results for the keywords we were going after which was original web content. At the time of this article we are at #3 on Google for original web content.

We achieved these results in a very short period of time by implementing two basic SEO and web design promotion strategies.

First of all, build your web site from the start to be optimized for the search engines from the top down. Include your keywords in your page title, and as much content as possible (while remaining readable) near the top of your page. If you want to be found you need text at the top of your web pages and not graphics or images. The search engines loves text. Also, it is very important to include your keywords in the URL s of your individual web pages. If you are using a database driven system that automatically creates web pages then this might not be so easy. If this is the case you can always build additional pages manually with carefully chosen keywords in the URLs.

Secondly, update your web site with web site content on a daily basis. Nothing is more effective in increasing traffic to your web site than original web site content. With regard to web content you need to remember two things.

Use only Original Web Site Content

If you want to obtain optimal results and not be penalized for duplicate content then you need to use only original unique content. Free articles from article directories will not be of any long term benefit.

Post Original Web Site Content Often

Put up new content on your site on a regular basis. Once the search engines notice you are posting new content on a regular basis they will visit your site more often to index those new pages. Also, every time you post a new article you increase the size of your web site which also lends to a more powerful site. A blog is an excellent way to add daily content to your web site. Blog software allows you to easily publish new articles to your web site in HTML by creating the pages and the internal links automatically after you publish. JustArticles.com has professional blog designers who can create a custom blog template hosted on your web site which perfectly matches the design of your web site.

By optimizing your web site from the ground up, implementing an aggressive content campaign and linking your site like crazy you will quickly move up through the ranks and achieve long term success.