Concentrate on Content and Quality Links
It seems everyone these days is linking like there is no tomorrow, trying to stuff every nook and cranny of their website with carefully chosen keywords and spending much more effort than is necessary trying to find new ways to trick the search engines so that their website can appear near the top of the search results. This is all well and good. There is nothing wrong with that. Well, except maybe the trying to trick search engines. The latter is certainly not recommended.
Obviously if you are going to operate a successful website you must appear near the top of the search results and have links out there within forums, blogs and relevant websites. If no one ever finds your website then you will not be making any money. It really is that simply but I wonder if the craziness is a little out of control when you consider your long term goal of achieving a powerful website that generates regular traffic and revenue.
Google ® and the other search engines will be continually updating their strategies to stay one step ahead of the game in terms of their overall objective which is to provide quality content for their clients.
It has been said before but I will say it again. If you want to create a profitable website that has staying power and generates daily traffic and therefore revenue then all you need to do for your website promotion is concentrate on regularly updating your site with quality content and keyword articles while at the same time building a vast network of high quality linking partners with other sites that add value to your website. If you do this you will be successful in the long run no matter what changes the search engines make because there is no doubt that the primary goal of the search engines will always be to provide good quality relevant content for those searching the web.
