In the spring of 2011 Google made big changes in how they rank websites. These changes are referred to as Panda. What everyone is asking what these changes mean to you and how you build your business online?
I have spent the last six months studying and testing the impact of these SEO changes and what it means to you and your business. The simple truth is what worked last year will not work anymore. People are used to dominate search engines using so-called “Black Hat Tactics” will no longer be in the game.
There are no more shortcuts. You can’t simply fill out by a bunch of cheap links, junk content and spam the search engines and have any hope of being successful online.
Google will no longer tolerate junk websites at the top. They want quality sites to rank for the respective keywords and those who try to find shortcuts might as well give up and go back to their day job.
So what are the new rules of search engine marketing?
What does it take to get your website to the top of the search rankings and bring in more natural search traffic?
Content alone is no longer king!
Content and visitor experience is now the name of the game.
Link building is still one of the most important components of the search marketing strategy but now the new rules are also looking at how people interact with your website, how long they stay on your website, where they come from and how they interact with you from social media.
Yes, Google is paying attention to whether you have a presence on Facebook, Twitter and other socially interactive websites. Links to and from and traffic to and from social sites will improve your search rankings and traffic.
Now even though link building is still vitally important, the quality links and where they come from and the quality of the content is now more important than ever. If you think you can still buy five dollar articles and spin them into hundreds of versions and get rankings or traffic you’re going to be disappointed.
You don’t have to take my word for it. Do some research reading respected SEO websites. The top online marketing experts who have done the same research and testing have come to the same conclusions.
This is actually very good news because it means we no longer have to compete with over half of the lazy Internet marketers out there. We no longer have to compete with all of the junk being produced in high-volume. People who are serious about making money online can rank higher and faster and get more traffic.
Before the Panda Google changes our clients who were using Total Content Domination had great success in getting top search rankings even with competing against the spammers.
Guess what? Total Content Domination is working even better now post Panda.
Why?
We have always been doing what Google wants. Total Content Domination combines link building from article submission, web 2.0, social bookmarking and social media like Facebook and Twitter to create an online marketing strategy that is exactly what works today.
- Google wants to see websites that have links from high quality niche blogs across the Internet!
- They want to reward websites that are popular and social media.
- Google is looking for high quality links from a wide diversity of websites such as web 2.0 sites, article directories, social bookmarking sites, and more.
You will not find any software or automated service that can do this effectively in a way that will get results unless that service as real people creating and managing the marketing strategy for your website. Automated services were you plug in your URL and software does the work will not work and won’t make anyone money except the owners of the software.
Only Total Content Domination automates your search marketing with real people doing the work manually behind the scenes.