Content Based Internet Marketing

Blogs - it seems like just about everyone has one.

If you don’t know what a blog is, it comes from the phrase “web log”, which is an online diary or journal of sorts. People have all kinds of reasons for starting a blog. They may do it for fun, because they love writing or just to have an outlet to express their thoughts, vent frustrations and more.

But you can make a blog into a money-making business, even if you have no blogging or business experience.

How to Get Started

You can actually start your blog completely for free. There are services like Blogger.com and Wordpress.com that make it super easy. But note, John Yeo, profitable blog and creator of the Blogger’s Paycheck recommends that those seeking profit should Wordpress, but in a different way than is explained at Wordpress.com and he goes through it in detail in the course.

How to Make Money with a Blog

Simply put, pick a theme or major topic for your blog and start writing. Even if you have no product of your own, you can still make money from your blog by selling and displaying advertising, earning commissions recommending products and other activities. This is also something John Yeo covers in detail.

What if You Don’t Like to Write

Many people think they can’t blog if they don’t enjoy writing or feel they aren’t talented writers, but that shouldn’t stop anyone. A blog is about sharing thoughts and you don’t have to be an award-winning writer to do that. In addition, the growing popularity of online video and audio open up more possibilities for sharing content. You can also hire a ghostwriter if you want a text blog and want to avoid writing.

The Keys to Profitable Blogging

To profit from blogging, there are a few key ingredients:

1. Target a highly interested audience of readers who happen to be consumers. In other words, people who readily spend money to pursue their hobbies, interests and desires that you’ll be writing about.
2. Create interesting content that people are readily looking for, that they’ll talk about to their friends and come back for over and over again.
3. Sign up for the Blogger’s Paycheck course that will take you through setting up your blog, building traffic, making money and more.

When you start blogging you might find that it is difficult to start it and maintain it. Many people find this because it does take up a fair amount of time and there are tons, almost too many, different models and methods you can use to have a successful blog. Blogging guides also exist where people will give you advice and details about blogging - how to start, what to do, where to find the best money making possibilities etc. Well after searching the internet and looking at tons of ways to make blogging profitable, there are in fact many good ebooks around for you to start off your blogging venture.

Here are 3 sure-fire success tips excellent blogging guides will tell you.

1. Hand holding - With many other blogging guides, you will find that there is a lot of hyped up information and details that are a bit too complicated for newbie’s to handle. Well, there is some blogging guides which will hand hold you for every step you take. The ebook author, having discovered all the ins and outs of blogging and how to actually make a living from it, will share with you the dos and don’ts of blogging.

It is not just a hobby, as he will put it, but you must actually be passionate and committed to your blogging. You will need to post topics every few days and keep working to promote the site and encourage traffic through various forms that he describes.

2. Screen shots - What is so great about a good blogging guide is that everything is given to you exactly and there must be screen shots included so that you don’t get stuck at any point when you are going through the setting up of your blog and joining various websites. Tips and advice must be offered by the expert blogger and they include everything you need to know from setting everything up easily without making the same mistakes to making your first dollar.

In the guide, you should be given step by step instructions when you want to start making more money from your blog and when you want to drive more and more traffic to it. If the book promises that you, if you follow all the steps, will make about $2000 - $3000 every month, he will show you how in his guide. He will show how he does it with his blog which should be about a subject that he is interested in and everyone can do the same.

3. Starting off right - I feel a good blogging guide author should emphasize the key point are that you must choose to start a blog about something you are interested in and not just because you want to make money from it. You will need to target a market and make it very interesting and useful for people. If you enjoy what you are writing about and use the techniques and methods that he gives, you can easily do what he has done, and start earning big bucks from something that starts out as a fun sideline.

If you are interested in writing and want to just put your ideas down for everyone to read you can actually make money from them and turn it into a good business for yourself. Just use these excellent blogging guides that are given to you, and you will be successful in no time.

John Yeo is the author of Blogger’s Paycheck. He is a pro-wedding blogger and social worker who generates $2000 each month of passive income just from his one wedding blog.

One of our article marketing tutorial videos has been posted at one of the foremost authorities on SEO and Internet marketing. - SiteProNews.com

Check it out.

Article Marketing

We have tested out hundreds of PPV campaigns and the results have been amazing with our optins, lead generation and sales.

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Do a search on the topic of article submission or article marketing and spend a little time reviewing the services being offered on Google and there is no question that the current trend is in software that re-writes or “spins” a single article into hundreds of different versions. These article submission services promise better results by taking a unique article, spinning it and submitting a different version to each article directory.

For those not familiar with the term “article spinning” it refers to using software to rearrange the content of articles or replace words and phrases with synonyms thereby creating a so-called unique article. Some article submission services that “spin” articles for users to submit so-called unique versions are selling their services by taking advantage of people’s fear of the duplicate content penalty. They are referring to the issue of Google filtering out similar content in search results. This is true, if Google has multiple pages with similar content they are not going to put them all together in the search results. The concept of article spinning to avoid the filters is great but the problem is that unless considerable amount of time is spent preparing the articles for spinning the changes in the unique versions are going to be very small and probably still not be enought to show up next to other versions of the same content. With that being said I am not completely against content spinning if it is done with care, using original articles you own and in small quanities.

The real issue here is the widespread misconception about duplicate content.

The issue of duplicate content and the dreaded “duplicate content penalty” is one of the most misunderstood aspects of Internet marketing and search engine optimization. Marketers wishing to sell their article spinning services will tell prospects that if the same article ends up on more than one web site they run the risk of having their sites banned. This is not a proper understanding of duplicate content.

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” The issue of duplicate content started because spammers were creating multiple pages on their web sites using the same content and changing only certain keyword phrases thinking they could instantly have hundreds of pages all optimized for different keyword phrases in their niche.

The primary concern of duplicate content pertains to having content that is substantially the same and not having your articles on multiple web sites or blogs. It is good thing to have your articles picked up by other web sites and blogs. That is what article directories are for. The primary objective of article submission is not to get your articles on article directory web sites but to get picked up by content specific relevant web sites and blogs within your niche. That is a good thing and helps you build back links.

If Google penalized web sites because similar or duplicate content appeared on multiple web sites then other marketers could sabotage your business simply by putting your content on other web sites.

Google has issues with duplicate content that is deceptive in origin. Another name for this is spam and the intent is to manipulate the search engines. The question now becomes whether spinning and then submitting only slightly different articles to hundreds or thousands of article directories at once could be considered spam.

Anyone who some common sense or has used article spinning software knows that when a single article is spun into 100 or even 500 different versions the differences end up being only slight changes and often these changes create articles that do not read well and ultimately are not quality content for the end reader. To think that Google is not sophisticated enough to pick up on this is naive at best.

Frankly, a more important question is how effective these articles are and what benefit is to be gained from submitting to hundreds of low page rank and poor quality article sites.

Resources and time might be better spent creating quality unique content that is useful to the reader and submitting to only a handful of high quality article directories and social networking sites.

I was recently interviewed for a webinar by iMarketingMasterminds on the subject of article marketing. The Internet marketing training site these guys have put together is amazing and best of all it is free. Click Here and get instant access for free. Once inside click on Article Marketing and look for the video webinar featuring Dustin Cannon.

Article Marketing Tips

by on November 5, 2009

Dustin Cannon, President of JustArticles.com shares 3 article marketing tips that will drive more traffic to your business and improve your search engine rankings.

Article Marketing Strategies Work

by on November 4, 2009

Has your business been effected by the economy?  Do you find yourself cutting back on your advertising to save money?  Unfortunately, a lot of business owners are doing the same thing.  Eliminating your marketing efforts, however, will only effect your business more.  Instead, take advantage of a free advertising opportunity.  Press release distribution can help you to get more business and is really a simple solution to your problem. 

Writing a press release will not cost you anything.   You simply write it and submit it to an press release distribution site.  From there, your release will be viewed by reporters and writers.   They will determine if they want to write something about your release or not.  In other words, they get to determine if your release is newsworthy enough for them to want to write about. 

This is why that you must write a release that is not only newsworthy, but one that is interesting enough to be picked up by the reporters.  If you only submit releases that are not really newsworthy, they will eventually just skip by anything that has been submitted by you.

Press releases can be a great way to get your business noticed, but you must have something to announce.  It may be that your business has planned a customer appreciation day, where you will be offering free samples, discounts on your products, and free food.  This is a newsworthy item and would be picked up by reporters in your area.  They will then do a write up about your business and it will get put both online and in your local newspapers. 

With the current condition of the economy, the biggest mistake you can make is not promoting your business.  Now is the time to take advantage of this free marketing and get your business noticed and increase your sales.