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Sample #2
Web Marketing Strategies that Work!

Keywords: search engines
Word Count: 1151


If you have a business or are considering starting a business then you have probably considered building a website to both educate potential prospects as well as market your product or services. The Internet is becoming more and more popular every day as more and more people have access. By having a website your business can instantly have a full color brochure available to anyone with Internet access with only a few keystrokes. And the possibilities do not end there. Not only can you educate consumers about your product or service, market to them but you can also sell your products online and maintain a full-fledged retail operation without having an actual brick and mortar building.

The importance and opportunities provided by having a website is probably nothing new to you and you have probably already researched the options for building one for your business or potential business. This report is not about how to build your website but rather how to get people to visit your site once you have it completed. Let's face it, you could have an awesome website but if no one ever sees it then it is not going to do any you any good in promoting your business or making sales. If you have done your research you have probably found a host of companies promising to optimize your website and guarantee you top placement in the search engines for a hefty fees The purpose of this report is to show you how to attract more traffic to your site without spending a fortune on these services which simply cannot guarantee you results anyway. Regardless of their guarantees it is simply not an exact science but an ongoing process that requires persistence and ongoing management on a regular basis. We are going to cover several things you can do to dramatically improve the chances of your site coming up on search engine results, refer customers to your site and keep them coming back.

#1 Designing your website for optimal Results with the Search Engines When you are building your site there are several features to include and keep in mind.

Keywords

The search engines use keywords to determine sites rankings and these are what people search on to find you. I recommend you include lots of text related to your particular service or product on every page and near the top when possible. The more times you the text words appear the better. There are multiple areas where you can put keywords within your site. Keywords can be in your actual domain name, your meta tags, your page title, actual text on the page and ALT tags which are attached to image files. With regard to adding keywords to your page text, for example, if you are a business selling leather goods then you will want the word leather to appear as many times through your site and on every page if possible.

These key words can appear in your description on your business. For example, instead of saying we sell leather jackets, chaps, vests, etc. try saying we sell leather jackets, leather chaps, leather vests, etc. There was a time when webmasters got the idea to put hidden text all over websites by simply making the color of the text the same as the color of the background. This is considered a bad practice and doing so will get your site kicked out of the search engines. It is also not advisable to simply repeat the same text over and over again on your site even if it is not hidden. It also will not look so good.

Just keep in mind the benefit of having your key words text on your site while at the same time keeping it within reason and pleasing to the eye of the viewer. In addition to adding text to your site directly you can also add text tags to images in the form of ALT tags. When your cursor is placed above these images the text will show up in a box over the image. These are images attached to images which can be found by the search engine robots. Refer to your web building software application for instructions on how to add ALT tags to images using basic html or your software application. I recommend you refer to your web site building application software or a basic html resource for information on adding meta tags to your site.

#2 Search Engine Submission

It is important that you submit your site to the major search engines and directories. The process of submitting your web address URL to a search engine or directory like Yahoo is very simple but time consuming. You simply need to go to the particular search engine such as AltaVista,Lycos, HotBot, and Google or Yahoo and follow their instructions. It is important to follow their instructions in completing the submission forms because it is difficult to correct mistakes later.

#3 Developing your Links

This is currently one of the single most important factors in search engine rankings. More and more search engines are using links to establish search engine rankings. Developing your links is so very important because more and more search engines are equating link popularity with site popularity. The more links out there in cyberspace to your site the better your placement will be. But it is becoming increasingly important that your links be relevant links. By this I mean you need to be linked to site which are similar or have a relationship to your site. For example, if you are a photographer then your site would do best to be linked to other art or photography related sites, camera sites, etc.

If you have a photography related website it will not do you much good to be linked to medical or leather industry web sites. An important point to note is that the higher ranked the site you link to the more it will benefit your site. If you link to a site which already is ranked in the top 10 of a particular search then this will dramatically improve your web sites ranking compared to linking to a little known site with poor ranking. In addition to improving your search engine rankings for when people search on your keywords you can also expect to receive more traffic simply from people who click through from the linked site to your site.

#4 Always Be Promoting your Site

Most of the traffic to your website will probably eventually come from people who have gotten your web address (URL) from other marketing methods. Therefore, it is important that you always include your web address on all of your marketing materials including your business cards, letterhead and email signatures. The strategies and resources outlined here will get you started on your way to developing a successful Internet marketing program.


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